Explain what is SWOT

McDonalds possesses good market share. It has the largest fast nutriment market shares in the world with outlets from over cytosine different countries. Heavily Invested In advertising, McDonalds spends almost $2 billion In advertisements yearly. Customers are aware of McDonalds in vogue(p) promotion and products from TV commercial, leaflets and signboards. In addition, McDonalds has a superior reputation. Its brand recognition is valued at $40 billion.Every age group has heard of and knows about McDonalds. Further more than, it is highly owned by independent franchise. More than 80% of McDonalds restaurants are operated by franchise, allowing the restaurants to improve their service systems. Lastly, McDonalds targets at children by serving a vast assortment of kids meals which are complimented with different popular toys. Many restaurants also have a segmented play cranial orbit for children. 2. 2 Weakness Howard Crawford (May 201 3) has also shared the following weaknesses of McDonalds restaurants.Unhealthy food menu Is a weakness as McDonalds main menu is burgers, fries and coke. McDonalds Is said to disrupt the take habit of people especially the youngsters. another(prenominal) weakness of McDonalds its negative publicity as it has always received negative remarks for its workers bad service, creating environmental problems much(prenominal) as using environmentally unfriendly materials for its packaging and infringing animal rights. For example, using chickens from chicken farms whose reputation on treating their animals is questionable.Low differentiation is yet another weakness. Other brands of fast food restaurants such as Burger King and Wends make about the same type of menu as McDonalds. 2. 3 Opportunity Howard Crawford (May 201 3) commented that McDonalds has tried to expand Its customers miserly by entering Into new and popular products. MacAfee offers premium coffees, smoothies and cakes to attract more customers and to retain its existin g New, healthier food items have been incorporated into McDonalds menu in a bid to attract more consumers.Corn cups, orchard apple tree dippers and apple Juice have been introduced as a healthier alternative to the unhealthy fries and brushed drinks. In the future, McDonalds can consider serving baked potatoes, cherry tomatoes or even whole meal biscuit for the healthy-conscious consumers. McDonalds can consider expansion into foreign markets. Although McDonalds is the world largest fast food restaurant, some countries wish Vietnam, Jamaica and Yemen yet do not have McDonalds in their countries. It can also consider expanding the area of its spot meal delivery service.Most area n Singapore has McDonalds delivery service but countries like UK still does not have a delivery service. 2. 4 Threats Increasing societal focuses on healthy eating may be a threat to McDonalds (Howard Crawford, May 2013) as more people increasing more health conscious of eating healthy food which could i n turn, reduce the demand for fast food. enemy pressure in developed countries is another threat. There are already many fast food restaurants like Burger King & Wendy in developed countries. It is very difficult for McDonald to achieve large financial emersion in this overcrowded market.