Balance Sheet - 1738 Words

Advertising Plan Prepared By Christopher Reynolds For Professor J. Tripp San Francisco State University August 13, 2007 Brand Performance Product Description Mercedes-Benz is a luxury automotive manufacturer located in Munich, Germany. The oldest of all German manufacturers, they were founded by Karl Benz in 1871. They distribute their cars to dealers all around the world, but have a particularly high demand in North America, specifically America. Sales (in Millions) SALES Mercedes Benz 2005 $21.0 2006 $29.0 2007 $39.0 Geographic Distribution †¢ †¢ Dealerships located in downtown San Francisco and in Colma. Majority of buyers reside in affluent areas within San Francisco. Pricing Strategy †¢ Pricing strategy is a†¦show more content†¦Mercedes Benz is considered to have the most luxurious and safest automobiles in the market. Mercedes Benz has the highest levels of Unaided, Aided and Top-Of-Mind brand awareness in the industry. Mercedes Benz brand awareness has continued to increase in all three categories from 2005 to 2007 Marketing Objectives †¢ Increase Share-Of-Market 5%. Marketing Strategies Product/Packaging Changes †¢ Mercedes will make minor cosmetic changes to certain members of their product line-up to increase the sportiness of the products. The changes will be minor and cosmetic only. Pricing †¢ Pricing will increase during 2008 to compensate for increased advertising. This increase will be very minor and translate to a 1.2% overall increase. Distribution †¢ Distribution will remain the same selling through the already existing bay area dealers. Promotion †¢ Promotion will consist of using television commercials, magazine advertising and billboard ads. Segmentation Strategies Target Audience †¢ †¢ Our target audience are those who purchased German automobiles for the sportiness factor. Male buyers 28-55 with median incomes of 150K + Consumer Buying System †¢ Need Recognition – Julian is looking for a German car to impress his peers with its â€Å"sports car† aesthetic and purveyance of luxury. Internal Search – Julian remembers that Mercedes Benz and BMW are German automobile manufacturers. External SearchShow MoreRelatedUnderstanding About Balance Sheets And The Balance Sheet1124 Words   |  5 PagesUnderstanding about Balance Sheets Specific purpose: To inform the audience about the use and importance of the balance sheet in their everyday lives and how they can use it. Introduction I. Open with impact: Everywhere you see consists of something extraordinary, something which many know nothing about II. Thesis: As our lives get more complicated financially, a balance sheet can help people to understand how they can survive financially to be comfortable, secure, or rich and still be able to enjoyRead MoreBalance Sheet and Cost1092 Words   |  5 PagesE12-1 (Classification Issues—Intangibles) Presented below is a list of items that could be included in the intangible assets section of the balance sheet. Instructions (a) Indicate which items on the list would generally be reported as intangible assets in the balance sheet. (b) Indicate how, if at all, the items not reportable as intangible assets would be reported in the financial statements. 1. Investment in a subsidiary company. 2. Timberland. 3. Cost of engineeringRead MoreThe Value Of The Balance Sheet1343 Words   |  6 PagesThe main purpose of the balance sheet is to reflect and explain the accounting equation: Assets = Liabilities + Owner’s Equity. This equation is the fundamental model for recording and reporting transactions. 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When the pooling of interest method is used, the balance sheets of the two businesses are combinedRead MoreBalance Sheet and Value1691 Words   |  7 Pages D) $0.00 14) At year end, Tangshan China Company balance sheet showed total assets of $60 million, total liabilities (including preferred stock) of $45 million, and 1,000,000 shares of common stock outstanding. Based on this information, Tangshans book value per share of common stock is ________. A) $105.00 B) $10.50 C) $15.00 D) $150.00 15) At year end, Tangshan China Company balance sheet showed total assets of $60 million, total liabilities (includingRead MoreThe Balance Sheet For Microsoft1127 Words   |  5 PagesAccording to Bruns (2004), the balance sheet is a financial document, which identifies a company’s assets and liabilities. By deducting asserts from liabilities, a company’s net worth can be calculated to show the value of the company. Further, it shows the financial of the company on a particular date and â€Å"it provides a snapshot of a business’ health at a point in time† (Bond, n.d. p. 4). However, the fact that the balance sheet is a snapshot denotes that it is only valid at the time it was createdRead MoreNotes On The Balance Sheet1303 Words   |  6 PagesThe balance sheet, also known as the statement of financial position, includes an analysis of all the firm’s assets and liabilities. The balance sheet is a description of the firm’s financial standing at an instance in time. When navigating through a balance sheet one notices that it is divided into two sections, the left side includes all of the firm’s assets and the right side lists all of the firm’s liabilities. A firm’s assets accounts for the cash, property, inventory, facility, equipment, andRead More The Balance Sheet Essay3047 Words   |  13 PagesThe Balance Sheet Although the balance sheet was first implemented just a couple of centuries ago, it has quckly developed and sophisticated to become nowadays a widely used and powerful tool in the hands of professional users, well known and popular even among the mass public. In spite of its prominence, or may be because of it, the balance sheet can not be easily and fully described in a few words, but still, if we leave aside its various functions and forms and any other subjectiveRead MoreBalance Sheet and Points2513 Words   |  11 Pages1. A NSF check should appear in which section of the bank reconciliation? (Points : 2)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Addition to the balance per books.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Deduction from the balance per bank.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Addition to the balance per bank.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Deduction from the balance per books. | 2. A consequence of separation of duties is that (Points : 2)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   theft by employees becomes impossible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   operations become extremely inefficient because of constant training of employees.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   more employees will needRead MoreBalance Sheet and Sales4209 Words   |  17 Pagesfacilitate trading by keeping an inventory of shares of the stocks in which they specialize, buying when investors want to sell and selling when they want to buy. They change the bid and ask prices of the securities so as to keep supply and demand in balance. 3. Suppose an investor plans to invest a given sum of money. She can earn an effective annual rate of 5% on Security A, while Security B will provide an effective annual rate of 12%. Within 11 years time, the compounded value of Security B will