Consumers' Attitude towards a role of Celebrity, Endorsements in Article

Consumers Attitude towards a role of Celebrity, Endorsements in Advertising - Article ExampleIts significance can be seen in the circumstance that in the UK alone, companies spent almost 19.4 billion in 2007 on advertising (UK Advertising Statistics, 2008). Furthermore, the total advertising expenditure in the US for the same grade was a whopping $279.6 billion (U.S. Annual Advertising Spending Since 1919, 2008). Also in the UK, the advertising industry provides almost thirteen thousand jobs, which shows how it has helped the British scrimping (Whyte, n.d.). This is because capitalism has engendered an emphasis on consumerism wherein economies verify mostly on consumption expenditure (Busler, 2002). For instance, consumption expenditure accounted for an estimated 68% of US GDP (Busler, 2002). Consequently, companies have to rely onaside from product and service quality and early(a) strategies needed to produce what consumers will buyadvertising in order to attract consumers (Busl er, 2002).Hence, base on these facts, it cannot be denied that advertising plays a major role in todays cutthroat world of business. The competition is so fierce that a supermarket in the US is known to carry an estimated twelve thousand brands in their storeand that is just a supermarket, it does not even include department stores and other industries where brand names are important (Kulkarni and Gaulkar, 2005). Because of this, numerous advertising strategieswhere the avenues used are the different types of media TV, film, print and radiohave been developed throughout the days to make sure that the billions spent on it is worthwhile. Moreover, because of the proven significance of advertising to various businesses, whether big or small, innumerable studies have been conducted in order to fancy its effects on consumer behavior and attitudesas the end goal of advertising is, of course, to sell products and increase revenues for companies. Due to the vast range of resources on adv ertising principles and its impacts on